AHS applies its knowledge base to develop marketing strategies which benefits its clients mainly hotels & resorts and destination management companies – based in or out of India. The essence is to undertake a critical appraisal of the current scenario & to ensure that the marketing solutions are designed to meet the client’s objectives. The ultimate goal is product or service positioning and demand creation. The agreed plan is implemented by planned and assertive sales activity. Develop and implement marketing/action plans designed to increase a client’s sales and marketing goals. Plan budgets. Conduct market research. Create innovative package and theme parties to appeal to different groups at various budget levels, in consultation with partners. Plan and implement direct mail programmes to the various market segments. Develop audio-visual presentations geared to specific target markets. Adopt a strategy of consistent contact with identified potential customers to obtain positive results. Maintain up-to-date mailing list covering the entire India and Middle East and manage the mailing of brochures, periodical bulletins, etc.
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